Av. Calouste Gulbenkian 7370-025 Campo Maior
Delta Coffees, personified in its founder, Manuel Rui Azinhais Nabeiro, transported to the business model the relational essence of coffee magic.
Coffee market connoisseur and entrepreneur by nature, Rui Nabeiro decides to create in 1961 his own coffee brand. In the Alentejo village of Campo Maior, in a little warehouse with 50 square meters and with little resources, he initiates the activity with just two torrefaction balls with a 30 kg capacity.
On its firts steps, Delta Coffees had to win the market´s confidence: winning friends, who recommended the brand, he gained loyal customers, allowing for a sustained business growth. This is Rui Nabeiro´s management philosophy: A Brand with a Human Face with a commercial relationship based on “One Client, one Friend”. The tactical action is customization of the brand-client relationship, being each situation identified as unique and individualized from the overall business.
The focus has always been on innovation and quality, ensuring the development of a product range that is adapted and customized.
From the second half of the 70s, the Delta Coffees commercial structure established itself decisively, calmly facing the new market demands: development of new products and services of global quality.